Finding the hidden job market

Posted on July 13, 2011

Quest Resettlement Magazine (August 2011)

While the percentages may vary between those in the know, it is certainly true that a massive share of the available employment market remains hidden to most. I for one believe this secret market could be as much as 60%. So, you are reading this article, perhaps having spent a few hours trolling through the 40% of all opportunities on the internet sites, and, remember, that’s 40% of all jobs not the type you are looking for. Those are even fewer. So start now and give your search the edge.

While none of us have the definitive crystal ball, there are a few extra measures we can take to start the process of revealing exactly what does exist and by doing so giving yourself a much better chance of securing the right next role.

This hidden job market is not so much a physical location but more a state of mind requiring a change of behaviours in order to be found. The steps require a positive attitude followed by real actions.

Start with the end goal in mind and work backwards. The primary objective is not simply gain employment but be happy and successful in any future role. So, start at the end. Define what you need, what you bring, what values are key to you. Isn’t this how you constructed your CV and what a successful interview would be?

So you know your own proposition package, now what?

Networking; yes everyone knows they must, but so few do. With networking the key is to do it now, regularly and, keep refreshing your contact with it. It takes time to build a valuable network for it is not only a numbers game but also a quality game. Choose your locations well but always be ready for the surprise encounter in the hotel lobby, golf course or on the train. Also, try Linkedin.com. It’s a professional networking site that will work for you but only if you put effort back into it.

One value I regard highly with networking is never to ask for anything. If you ask you may put undue pressure on others. Instead, ask about them. Ask how they are doing and what is happening in their employment. Then, offer to keep them in mind with regard to something you may be able to assist them with. In other words, build your debt pool. Now it is time to tell them what you are hoping and planning for, nothing more. You will be surprised how many people will help those they feel positive about and by not pressurising them they will take away a desire to help you.

Be direct; Going direct and uninvited, (cold), to researched employers is a powerful and brave approach. Most will send a covering letter with a CV to the “HR” department or like but you need to be special. Don’t try simply to stand out in a crowd. Instead, get out of the crowd. Contact employers asking for information not jobs. They are more likely to help you.

“What does company X look for in a candidate and in doing so you may get the name of the decision maker by accident. Then, personalise your contact accordingly. People will help if they are able and not pressurised to do so.

Lastly, there are specialist recruitment agencies; these, however, need to be managed. Don’t scatter gun your CV nor hang on in hope with just one. Chose wisely and build relationships through regular contact, with a small amount. Meet them, email and call them regular and ask them for assistance. These people you can “ask”. You may just get the agent who approaches a client on your behalf and it works.

Remember, 60% of all positions are un-advertised on any media. Get positive, get active and get out there and you will have a far greater chance of getting on the radar towards your successful second career.

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